Agencies can redefine their image and boost ridership by creating clear graphics and compelling narratives that effectively communicate the advantages of public transit. Creating a good product is the most important goal for a transit agency, but maintaining a positive public image is key to success as well. Successful marketing and branding helps attract riders […]

This report in the Transit Strategies Series explores Bus Rapid Transit (BRT).  Since the late 1990s, nearly 200 cities throughout the world have developed Bus Rapid Transit (BRT) services that have made bus service much more attractive and greatly increased ridership. Compared to light rail transit (LRT), BRT typically has much lower capital and operating […]

  Commuter rail is passenger rail service that is designed to transport large volumes of passengers over long distances in a fast and comfortable manner. One of the challenges to the development of new commuter rail lines in Middle Tennessee is that the most desirable rail corridors are CSX lines that have very heavy freight […]