Allowing more choices for purchasing and paying fares can reduce wait times, speed up service, and help attract and retain riders. Technological availability certainly plays a role in updating or replacing fare gathering equipment; but other factors, like machine wear and tear and opportunities for partnerships with other independent organizations, should play a role as […]

Agencies can redefine their image and boost ridership by creating clear graphics and compelling narratives that effectively communicate the advantages of public transit. Creating a good product is the most important goal for a transit agency, but maintaining a positive public image is key to success as well. Successful marketing and branding helps attract riders […]

Frequency (how often a service operates) and span (how long service runs during the day and night) measure how much service is available. Availability determines how convenient and attractive transit service is to current and potential riders. Transit that operates both frequently and for a long period provides a higher level of service to a […]